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New running technology from New Balance

02/27/2009

When engaging in any athletic activity, the quality of one’s gear is always important. It’s not enough to look good; the shoes you’re wearing also need to have technology that ensures maximum foot protection and excellent fit. New Balance launches the latest technology that will make its new line of running shoes its best so far.

New Balance introduces the new Performance Last, an improvement over the previous Straight Last. Designed and developed to provide a performance fit for consumers that have normal foot types, the Performance Last will offer a snugger feel and better fit around a personfs toe box. Designed for both competitive runners and beginners, the Performance Last will only serve to enhance one’s running experience.

The MR/WR 1063 is a neutral-cushioning trainer offering premium comfort from heel to toe. The Cocona Phantom Liner wicks away moisture, controls odors and minimizes irritation, while the Nlock integrated lacing system offers a customized fit and secure stability and Sure Lace keeps shoes tied. A lightweight mesh upper and superior cushioning make the MR/WR 1063 an ideal choice for endurance runners. A lightweight stability shoe ideal for race day, the MR/WR 904 has a low profile design and fast, aggressive styling. The Acteva Ultra Lite midsole is so durable although 32 percent lighter than standard foam. For its part, the MR/WR 769 is a moderate stability trainer designed for mild to moderate overpronator with an Acteva Lite midsole that is 24 percent lighter than standard foam while resisting compression and Sure Lace that will keep the shoes tied.

For the first time, the New Balance MR 769 will also offer multiple shoe widths, namely D (normal width), 2E (wide), and 4E (extra wide). Both the MR/WR 904 and MR/WR 769 have the Lightning Dry Phantom Liner which keeps feet dry and reduces irritation.

The New Balance MR/WR 749 is a mild stability trainer for endurance runners who are looking for a smooth, stable ride. With bright, bold styling, the medial post offers pronation control while Abzorb provides cushioning in high impact areas. The air mesh upper offers lightweight, breathable support. In the case of the MX 8520, you get a menfs only, sleek, lightweight training shoe featuring NB ZIP cushioning in the heel that offers a softer, more responsive ride. The Ndurance outsole gives traction and durability on a variety of surfaces, with Abzorb in the forefoot and Abzorb insert for cushioning and shock absorption.

With so many new styles and technologies to choose from, you’ll surely find the ideal New Balance shoe for you this 2009. As a company dedicated to continuously integrating new technology for specific foot types, New Balance is also committed to helping casual and dedicated runners discover a true love for running.

Planet Sports, Inc. is the official distributor of New Balance in the Philippines. You can call Planet Sports Power Plant at (02) 756-5007 or (02) 898-1553 for more details.