60 years of soles and stripes celebration tonight

02/27/2009

Adidas, a leading sports apparel manufacturer known for its iconic three-stripes trefoil mark introduced by company founder Adi Dassler, is celebrating its 60th anniversary.

To kickstart a year-long celebration of originality, Adidas Originals will host the 2009 House Party Celebrating Originality today, Feb. 27, 7 p.m. at the Embassy.

During the house party, guests get to view different product themes and the spring/summer 2009 concepts. Key collections include “60 Years of Soles and Stripes,” “Vespa” and “Women’s Select Pack.”

The “60 Years of Soles and Stripes” is the anniversary range for both men and women, comprising of footwear and apparel. “Vespa,” aptly named after Adidas’ partnership with the Italian vehicle brand, is a collection for men inspired by the preppy street style of Milan and the mod club looks of Brighton with products referencing classic and contemporary men’s looks and colors that serve the needs of both classic scooter riders and all fans of casual and clean design. The “Women’s Select Pack” is Adidas’ tre-foil-inspired capsule collection exclusively for women, featuring statement pieces that are all presented in Adidas Originals’ characteristic colors of blue and white, such as the fancy three-stripes dress and the luxurious three-stripes leather jacket.

As part of the 60th anniversary celebration, Adidas will be offering Filipino consumers a 20 percent discount on all its Originals products, as well as the chance to get into the exclusive house party.

Rush to the Adidas Originals Concept Store at Trinoma now for details.

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