Proper laundry care can save time and money

By Dinah S. Ventura

07/27/2008

Okay, so a pair of these extraordinary laundry machines from Germany’s Miele brand costs somewhere between P250,000 and P300,000.

Hold on to your stockings. Consider this: if you are the kind of person whose wardrobe consists of clothing requiring special care like drycleaning or hand-washing, then wouldn’t you be making massive savings over time if you invested in a revolutionary washing machine and dryer that can clean everything in your closet, even the fresh roses you got from your date?

Yes, this is the promise of the new models of laundry care appliances from Miele, which were launched here in the Philippines last July 17 at the Miele Showroom, Pioneer cor. Reliance Sts., Mandaluyong City.

Established over 100 years ago, Miele prides itself on producing premium home appliances that satisfy one’s discerning individuality. With more than a century of experience at the forefront of innovation in laundry care, Miele is proud to supplement their traditional range of laundry machines with the introduction of a fresh new look and additional features to their new models of washing machine, W1714 and W4466, and tumble dryer, T7744.

Designed to offer the ultimate in gentle laundry care, Miele’s laundry care appliances boast of high-end features, such as the brand’s patented honeycomb drum, intelligent special-purpose programs and sensor control drying. These machines eliminate the need to guess the clothes’ drying time and delivers only perfect drying results and gentle laundry care.

In other words, not only do the Miele machines look good in your home, they perform like a great assistant so you don’t have to worry about watching over your laundry when you can be doing many other things.

In the Philippines, Miele, through its exclusive distributor, Focus Global Inc., requested fashion designer Rajo Laurel to design a red Miele dress made of very delicate fabric. The dress was washed and dried in the new models of the brand’s laundry care appliances and the result was perfect. In fact, during the launch event, the red Miele dress created by Rajo Laurel was modeled by Bianca Valerio. Present at the said event were special personalities whose lifestyles represent different laundry challenges, which can be addressed by the special Miele Intelligent Programs. This included swimmer Akiko Thompson who shared her need for gentle washing of her swimming gear, especially those with sentimental value.

To further prove the machine’s gentleness, fresh roses were washed using the Miele washing machine. Guests’ jaws dropped when the roses were taken from the washer looking just as fresh and still whole — much cleaner, though, of course!

See for yourself. Call Focus Global, Inc. at 634-8587 for more information on how Miele can make your lifestyle Forever Better.

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