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The sound of original style

11/21/2007

The local music scene has taken part in the Adidas lifestyle. As fashion-forward and style-conscious individuals who love to rock out, band members of Spongecola and Up Dharma Down are bona fide Adidas Originals aficionados. Spongecola’s Yael Yuzon, Gosh Dilay, Erwin Armovut, and Christ Cantada are all fans of the originals shoes and track jackets which they love to wear when rocking the stage. So does the award wining and equally popular indie-rock band, Up Dharma Down. Members, Armi Millare, Carlos Tanada, Ean Mayor, and Paul Yap, are often seen donning the latest of the Adidas Originals. Whether onstage or off, the trendsetting band members make their own personal fashion statement and claim their own style with Adidas originals.

You, too, can create a unique style and it’s easy with the newest Adidas Fall/Winter 2007 Originals Collection.

The FW’07 Adidas Originals collection presents a contemporary and holistic lifestyle range and is divided into five main themes for men and women: Materials of the World, Sleek, Respect M.E line, Clean Casual, and Ali by Adidas.

The Adidas Materials of the World is a collection of limited edition highlight items that fuses well established Adidas silhouettes with traditional materials. The jackets tell a story from different cultures and countries including Peru, Canada, England, Greenland and Japan among others.

The Adidas Sleek collection and the Respect M.E. lines are especially for the ladies. The Sleek Series brings women sleek and feminine re-designs of classic Adidas shoe styles. The distinctive pieces designed in special collaboration with renowned French street artist, Fafi, depict exclusive graphics of her famed ‘Fafinette’ characters and bold floral designs from the Adidas Originals archives. The Respect M.E. line, developed in collaboration with Hip-Hop Queen Missy Elliott, brings you everything a girl needs for a day as well as night time looks. This season’s cooperation between Missy Elliot and Adidas takes its inspiration from assorted dance styles throughout history and pays tribute to the role they hold in the urban scene.

For the men, Adidas Originals offers the Clean Casual Line and Ali by Adidas. The Clean Casual range, offers essential basics in a wide variety of looks. In contrast, for the bold look, the Ali by Adidas SS07 Collection sends out a strong and powerful message of ‘I am the Greatest!? Driven by the concept of ‘The Greatest,’ the collection features stand-out details, famous Ali quotes and oversized graphics: as bold as the man himself.

So what are you waiting for? To all music lovers, hip-hip aficionados, and those who just simply want to rock out, Adidas calls you to take a part in the evolution of expressing yourself - be original.

The Adidas originals line is available at select Adidas sport performance stores at leading malls nationwide and at the Adidas originals concept satellite store located at the 3rd level Shangri-La Plaza Shopping and soon to open in Trinoma.