Accessories by Ana Rocha find a new residence

06/18/2007

A girl can never have enough jewelry. While every woman needs the classic pearls and diamonds, at the same time, they want less serious pieces that help them express their personality. With that in mind, it would be safe to assume that no woman can ever tire of Ana Rocha’s fun and innovative jewelry designs. Her pieces are there to satiate the more casual side of a woman’s style. Of course, there’s no better place to satiate the finer things in life than in Greenbelt where you can have it all.

Ana’s work has been a mainstay in the well-loved, trendy Greenbelt 3 boutique Firma, through which she has created quite a following. Although her pieces are placed alongside other fashion-forward items, her designs easily stand out because it’s straightforward yet still dramatic enough to attract. Her work is inimitable due to its rigid aesthetic, which is composed of evidently architectural lines and an inclination to the organic.

You’d be surprised to discover that Ana isn’t just a jewelry designer, but is in fact involved in various facets of design. While toying with silver, gold and various stones, she’s also currently working on redesigning the Pavilion, creating model units for Celadon and making restaurants Guava and Tavern more style savvy. This multi-faceted designer applies her trademark architectural method and, like her jewelry, come up with end results that are instantly modern classics.

Apart from that, Ana also dips her toes in the lifestyle scene by playing an active restaurateur. She owns the newly opened Tatami in the Serendra complex at the Fort and the popular joint Haiku in Greenbelt 3. Indeed, Ana Rocha has proven to be an esteemed business partner who has made an entrepreneurial mark in the Greenbelt area.

Although Ana Rocha diversifies by indulging in her different interests, she is still best known for the unique designs she brings to jewelry. Now, her legion of admirers is bound to get even bigger with the coming of her first stand-alone store set to invade Greenbelt 5 in the last quarter of 2007. There, buyers and first-timers alike can soak in the beauty of her unique pieces and comfortably linger to choose the perfect piece to add to their collection.

Upon seeing a piece by Ana Rocha, you’re bound to notice the sculptural cuts of the stones. She renders her work using high-grade colored gems whose vibrant hues quickly catch the eye. You’ll also spot her penchant for asymmetrical designs and cuts, which comfortably contour the body parts where jewelry is worn. Best yet, her stark pieces lend its zing to any kind of outfit to make a statement that’s stylish yet subtle.

The recent exhibit of Ana Rocha’s pieces in Greenbelt 5 simply gave a sneak peek of the wide array of items that will be offered for sale upon the grand opening of Rocks in Greenbelt 5. Making striking appearances at the soon-to-be hottest spot in the metro were Gretchen Baretto, Lucy Torres-Gomez, Ayala Malls Group’s VP and deputy group head Rowena Tomeldan, Ayala Malls’ vice president for finance Cora Dizon, Ayala Malls’ vice president for marketing and business development Tess Palma, Ayala Center general manager Myrna Fernandez and Greenbelt operations manager AC Ocampo, just to name a few. Alongside Ana’s jewelry designs, this exhibit is a smorgasbord of ingenious Filipino talent. Several local designers like Patrice Ramos-Diaz, Randy Ortiz, Jojie Lloren, Dennis Lustico, Joey Samson, Ivarluski Aseron, Jun Escario, Vic Barba, Lulu Tan-Gan and Michi Calica in conjunction with accessory brands and designers Amina Aranaz, Emie Jorge, Lila Almario and Arnel Papa are involved in the exhibit and are part of the exciting lineup of those who are going to reside in the newest home of Filipino design, Greenbelt 5.

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