Better products through research

10/25/2009

In coming up with better oral and dental care products, Lamoiyan Corp.’s select laboratory experts conducted scientific research and various testing methods as to which special ingredients could provide maximum strength in order to come up with quality products for toothpaste users everywhere.

Through Lamoiyan Corp.’s technological innovation that employs competitive research capabilities and approaches, the Hapee brand was able to cope with the challenge of well-known global brands despite their deeper coffers.

Another aspect that makes Hapee toothpaste a favorite among Filipinos is that despite the level of research it conducted, Hapee toothpaste remains affordable to the average Filipino consumer.

Today’s supermarket shelves commonly contain familiar toothpaste brands that are priced too steep or too hyped by those television commercials.

As a fully Filipino-owned company, Lamoiyan Corp. always endeavors to understand the plight of local consumers, which is reflective of their “Filipino-first” spirit and mindset. By coming up with world-class quality products through globally-acceptable research standards, they are able to provide the market a toothpaste brand like Hapee toothpaste, to give satisfaction to its growing number of users both here and abroad.

This, in turn, earned for Hapee another feather in its cap by being the first Filipino-made toothpaste brand to merit the seal of approval from the Philippine Dental Association.

When it comes to oral hygiene, the Hapee brand, especially the new-generation Hapee products that come in four flavors — Hapee Fresh & Cool White, Hapee Explosive Menthol Red, Hapee Fresh Green Outburst and Hapee Outrageous Blue Chill — emerged a winner, providing whiter, stronger teeth, and assuring longer-lasting, fresher breath and healthier, sturdier gums.

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