Finesse, lifestyle mags tie up for ‘super style’ challenge

02/22/2009

Seasoned fashion stylists and makeup artists from three different lifestyle magazines were recently challenged to come up with trendy hairstyles for the Finesse “Super Style Me” Challenge.

Stylist Dona Cuna Pita and makeup artist Effie Go from Cosmopolitan; stylist Bea Constantino and makeup artist Barbi Chan for Marie Claire; and stylist Anne Bella and make-up artist Gela Laurel for Preview — were each tasked to come up with different styling approaches based on the “personality” of their magazine.

The stylists received extra help for this challenge from Finesse Extra Hold Spray and Finesse Extra Control Mousse — two fab products that helped them create fashionable hairstyles that can hold up to any style trend.

The three style teams used the silk and soy protein formula in Finesse Extra Hold Hairspray to create different versions of “super-styled” looks that goes beyond fabulous. This product provides total control and nourishment, with conditioning qualities that help hair stay soft while being held in style. Finesse Extra Hold Hairspray dries quickly without buildup and is never stiff or sticky. It is available in aerosol, non-aerosol and unscented aerosol.

For hair that rises to the occasion while having extra body and bounce, the stylists worked with Finesse Extra Control Mousse which lifts hair into shape. Its alcohol-free formulation and silk and soy protein ingredient keeps hair conditioned and soft to the touch to create a lasting style without leaving hair sticky and stiff.

The “Super Style Me” challenge in partnership with Finesse came out on the November issues of Cosmopolitan, Marie Claire and Preview, with the three seasoned teams sharing their exciting experience of coming up with dazzling hairstyles using Finesse products.

Finesse products are available at leading department stores supermarkets and drugstores nationwide.

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