Remodeled 7-Eleven franchise package targets entrepreneurs, early retirees

10/14/2007

Philippine Seven Corp. (PSC), the innovative licensor of world-renowned 7-Eleven, once again re-invents the franchising system that opens the door for early retirees and budding entrepreneurs and take part in the highly successful 24-hour convenience store business.

Dubbed the Service Agreement (SA) system, the scheme introduces a more affordable way for interested franchisees to become part of the 7-Eleven family.

“With the Service Agreement, the operator functions as a store manager, overseeing the day-to-day operations of the store, aside from having a stake in the success of the business,” Aimee Lim, PSC Franchise Division Public Relations spokesman, said.

Lim stressed the investment requirement of the SA system ranges from a low of P700,000 to about P1.5 million, depending on the store’s historical performance. This makes the franchise option less costly than PSC’s full franchise packages, along with the advantage of acquiring a store that already has a historical track record of sales and performance.

“The Service Agreement model is more affordable since they only have to shell out a fraction of the cost of a full franchise, but they still get to operate a world-class brand coupled with support systems that made PSC No. 1 in the convenience store industry for 25 years,” Lim added.

Under the SA, franchisees will get almost 40-percent share of the profit with the rest of the pie going to PSC. Cost of store operations will also be shared between the two parties, with PSC handling merchandise cost, 60 percent of electricity and the monthly rent of the store while the franchisee takes care of operating expenses; which includes salary and wages, repairs and maintenance and inventory variations. The new system also features five-year renewable contract duration for the franchise investment.

Lim revealed that although the revamped SA system was opened to the public only this year, early retirees of PSC have been availing of the franchise option since 2003.

And just like regular franchisees, SA store operators will also get to enjoy full support from PSC’s Convenience Distribution Inc., the company’s centralized distribution system, as well as current brand building efforts, in-store improvements, store promotions, improved in-store media and product displays.

“The revamped Service Agreement allows us to welcome even more people into the highly successful 7-Eleven franchise family. And with retirees coming onboard to become our new partner SA operators, we can now proudly say that there truly is a future after retirement with 7-Eleven,” Lim said.

With the entry of the Service Agreement franchise, the total franchise options offered by PSC has risen to four, which includes the regular new store franchise; the franchise conversion system, where businessmen can avail of a previously company-owned store converted into a franchise store; and the Property Conversion system, where entrepreneurs who opt to convert existing businesses or properties into a 7-Eleven franchise.

7-Eleven is available for franchise in the areas of La Union, Baguio, Olongapo, Nueva Ecija, Pampanga, Bulacan, Laguna, Batangas, Quezon, Cavite and Metro Manila. For inquiries, call 726-9968, (0920) 950-8651 or visit www.7-eleven.com.ph.

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