Where to put cellphone junk
09/16/2009 SM launched Sept. 14 its cellphone waste and collection program which highlighted the setting up of Nokia trash bins in all 36 SM Malls nationwide. This program is in partnership with the National Solid Waste Management Commission and Nokia. This project is a continuation of SM Prime Holding’s earlier efforts toward green transformation. As early as 2007, it started a program to educate cellphone users to properly dispose of electronic wastes which are hazardous to the environment. Annie Garcia (left), president of SM Supermalls with Marissa Nabua, environmental specialist of the National Solid Waste Management Commission, Jon-Jon San Agustin, SM Supermalls VP for marketing, Mandaluyong Vice Mayor Renato Sta. Maria, Lisa Silerio, SM Supermalls VP for operations and Patrick Estrella, president of Idea Shop throw solid waste into the trash bin. Garcia said, "consumers usually need to see concepts such as green initiatives in action... we would like our shoppers to trust and see the value of our green initiatives so they will participate and realize how this impact their lives."
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